Turns out, only seven ingredients go into Hershey’s chocolate. Seven.Suck on that Organic-certified / Straight-from-the-teat-of-a-cow-to-your-lips / “Craft” Chocolate maker.

But seriously, going into the holiday season Hershey’s needed a way to defend itself from some epic nonsense about preservatives, BGH, unhappy cows, devil-worshipping etc. So we got back to basics with a brand campaign that focussed on craft.

We told everyone once and for all exactly what was going into their chocolate.

Sheesh.